SUN Hongqing
Associate Professor
E-mail: dr.sun@vip.163.com
SUMMARY
DISCIPLINE
· Marketing
COURSES TAUGHT
· Brand Management (Bilingual)
· Marketing (Bilingual)
· Marketing Frontier Seminars (Bilingual)
· Marketing Management
EDUCATION
· Berlin University of Technology, Ph.D, 2009, Berlin, Germany
· Zhongnan University of Economics and Law, Master, 2003, Wuhan, China
· Zhongnan University of Economics and Law, Bachelor, 2000, Wuhan, China
PROFESSIONAL EXPERIENCE
· University of Illinois at Urbana-Champaign, Post-Doctor Fellow, 2013.07-2015.11, USA
· Zhongnan University of Ecomonics and Law, Director of New Media Marketing Research Center, 2003.07-, China
TEACHING(2021-2022)
Bachelor's Program
· Marketing (Bilingual), 2021-2022
· Brand Management (Bilingual), 2021-2022
Research Master's Program
· Marketing Frontier Seminars (Bilingual), 2021-2022
MBA Program
· Marketing Management, 2021-2022
SELECTED INTELLECTUAL CONTRIBUTIONS (Completed within 5 years)
ACADEMIC/PROFESSIONAL MEETING PRESENTATIONS
· The Fifth Element in the Three Body Reconstruction of New Media Marketing, 2021 China Brand and New Media Marketing Theory and Teaching Seminar Conference, 2021-06-19 (Corresponding author1/1)
· Reconsitution of People-Product-Scene of New Business Education in New Media Era, 2021 Annual Conference of Ministry of Education College Business Administration Teaching Steering Committee, 2021-05-29 (Corresponding author1/1)
· Reconsitution of People-Goods-Scene of Marketing Teaching in New Media Era, 2020 Annual Teaching Conference of Chinese Marketing Association of Universities, 2020-12-12 (Corresponding author1/1)
INDUSTRY/RESEARCH PROJECTS
· Ideological and political teaching guide for business administration courses, National Administry Committee on Teaching to Majors Project by Ministry of Education of the People's Republic of China, Research Project, 2021-2022
· Research on the influence mechanism and governance of brand antagonism loyalty behavior in the context of social media, Project by National Social Science Foundation of China, Research Project, 2021-2023
· Research on the Current Situation，Problems and Countermeasures of Social Co-governance in the Field of Market Supervision in Hubei Province, Key Project by Hubei Provincial Social Science Foundation, Research Project, 2019-2019
INDUSTRY SERVICE
· New Media Marketing Committee of China University Marketing Society, Vice Director General, 2021-2024 (1/1)
· Marketing Director of Shanghai Miaodian Network Technology Co., Ltd, Other, 2019-2020 (1/1)
PRACTICE
· Digital Strategy and Digital Intelligence Marketing, Wantong Education, March 2021
· The Restructuring in New Media Marketing, Financial Headlines,April 2021
· The 6th China Internet—— College Students Innovation and Entrepreneurship Competition in Hubei Province, Silver Award, Instructor,October,2020
· The Chinese Brand Planning Competition, Second Prize (National), Instructor, November,2020
· The National University Elite Challenge Brand Planning Competition in 2021, First Prize (National), Instructor, April 2021